B2C services in e-Mitra

5e-Mitra is a platform where the citizens of Rajasthan can get easy, convenient, real-time and transparent access to all the government and non-government services which fall under the e-Governance system.

These citizen friendly corners in your city, town or village have become a closer-to-home deliverance points.

Services at a glance:

More than 290 services are listed in the e-Mitra spectrum which collectively bifurcate into two categories. They are G2C (Government to Citizen) and B2C (Business to Customers) services.

In the year 2009-10, there were 800 kiosks which, in 2014-16, have increased up to more than 36,000. G2C services have experienced transaction of Rs 450 lakh in 2014-16, which were Rs 120 lakh in the year 2009-2010.

e-Mitra services have taken a huge leap in generating revenue which is Rs 4,000 crore in the year 2014-2016 in comparison of 2009-10, when it was just Rs 28 crore.

These figures are self-explanatory as far as the success of e-Mitra is concerned.

G2C services are services that directly or indirectly are associated with the government entities and departments whereas B2C services have private participation. B2C services have joined hands with the government to cater through e-Mitra.

What are B2C Services?

B2C, Business to Consumer, is a relationship between Business or Business entity and Consumers. In B2C, the business directly benefits the consumer with their services. Under e-Mitra, many business entities provide their services through the kiosks. They have a tie-up with the government where government’s sole interest is to simplify the life of its citizens and to make these services available directly at their doorstep.

The Government of Rajasthan and CM Vasundhara Raje are dedicated towards creating citizen-friendly governance, where the citizens get the fast and precise response. Keeping this in mind, the government conjoined some non-governmental services under e-Mitra.

Business to Consumer (B2C) services which are listed in e-Mitra are:

Payments of Bill like Airtel, Vodafone, MTS, Idea
Prepaid mobile recharges
DTH recharges (Tata Sky, Dish TV, Big TV etc.)
LIC Premium payment
Insurance Services (ICICI Prudential Life)
Ask me Doctor Services
Paytm, Oxigen Wallet creation and top-up
Amazon (online market place)
Distribution of LED bulbs
CSC-SPV B2C Portal, Oxigen B2C Portal

In other words, e-Mitra provides a single-window access to many government and non-government services. As compared to other states’ Common Service Centres, e-Mitra is not only widely known but effectively functional too. The increasing numbers of kiosks are knitting the success story of Smt Raje’s governance.


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