Chief Minister Vasundhara Raje announced the “Annapurna Bhandar Yojana” in 2015 so that the general public can purchase daily products of the household at subsidized prices. Public distribution system was never scaled to such an enormous level wherein every family of the state is now capable of affording products of the daily requirement.
The Yojana is a Public – Private Partnership Scheme (PPP), which aims at providing consumer goods at discounted prices. These products are available at various Fair Price Shops. These Annapurna Bhandar also termed as Rural mall in rural regions.
In addition to providing products at a lower price to the common man, Annapurna Bhandar Yojana also has become a boon to the unemployed people who can join hands with the government and open the Annapurna Bhandars. There are certain guidelines which are set by the government for the ones who want to setup the Annapurna Bhandar.
Guidelines for opening Annapurna Bhandar
- The initial setup of the shop has to be done by the shopkeeper himself including the furniture. Although the flex board stating “Annapurna Bhandar” will be provided to the shopkeeper by the government without any cost.
- The products which come under Annapurna Bhandar Yojana will be provided to the shopkeepers by the firm responsible for supplying the food items free of cost.
- The amount that will be earned after selling the goods to the consumers will be payable by the shopkeeper via cash or cheque to the firm from where he ordered the products initially.
- If any of the products remained unsold by the shopkeeper, it will be taken back by the firm which supplied the product to the shopkeeper.
- The running cost of the Annapurna Bhandar would be bearable by the shopkeeper himself. No reimbursement for the same would be done by the government.
- The profit that will be paid to the shopkeeper responsible for the Annapurna Bhandar would be equal to 8 to 10 percent of the total amount earned by the shopkeeper by selling the products.
- Re-order facility would be provided to the shopkeepers via email, phone etc.
- Within seven days of reordering, the products would be supplied to the shopkeepers.
Our honorable Chief Minister started the project aiming at providing products of daily requirements to everyone who is a part of Rajasthan but it has become a blessing in disguise for the unemployed people who put their step forward and joined hands with the government to setup Annapurna Bhandars across the state. Presently, more than 5000 Annapurna Bhandars have been setup in Rajasthan and the number is increasing every day.