Rajasthan is the largest state of India with over 70 million of population. The geographical vastness of Rajasthan can be understood that it is larger than Finland and Norway. Keeping this geographic spread, it is always a big challenge to deliver the citizen services to residents.
To overcome such challenges, the government of Rajasthan implemented Bhamashah Yojana as an end-to-end delivery system for cash and non-cash benefits through centralised IT-enabled platform.
Under Bhamashah Yojana, a beneficiary can receive multiple benefits of various schemes through one card.
Chief Minister Smt. Vasundhara Raje envisioned this scheme for one exclusive objective of women empowerment out of three major objectives. Under the scheme, “head of the family” is a woman. Under the scheme bank accounts are opened in the name of woman head of the family in which all the cash benefits are transferred. Now she becomes the centre of the wheel.
Jamuna Devi lives in the Dhandholi village, Jaipur district in Rajasthan. She has spent her life doing household chores and raising her children and grandchildren. Her individual source of income is her social security pension by the government. She enrolled herself and her family for Bhamashah Yojana and every month she gets a text message on her son’s mobile that her pension is credited in her account.
Bhamashah Yojana has made Jamuna Devi more independent as she has her own bank account for the very first time in which she gets her cash benefits.
She withdraws the pension amount from Atal Sewa Kendra without any hassles. Earlier getting pension was not so easy. A postman used to come after many days and she had to keep asking for him for her pension money. Now it’s easy and quick.
Under Bhamashah Yojana, all family benefits are transferred into the family account which is in the name of the lady of the house. This is empowering these women in over 1.40 crore family decisions. Many of the women are having bank accounts for the first time.
Bhamashah Yojana is new wings to the women of the state and they are learning to fly high and independently with the government support. The scheme is touching new milestones every day with increasing number of enrolled members and families.